Snowflake, the data and AI platform company beloved by the likes of Amazon, Microsoft and Google, is hosting its seventh annual Snowflake Summit June 2-5, 2025, at San Francisco’s Moscone Center. More than 20,000 attendees are expected to descend on the conference center for this year’s event—10 times the number of guests who went to the SaaS firm’s inaugural, sold out Snowflake Summit back in 2019, according to Denise Persson, the chief marketing officer at Snowflake.
“This will be the biggest Snowflake Summit in Snowflake’s history,” Persson said.
The impressive boost in attendance is a testament to the “huge appetite from data professionals for this type of learning and networking event,” Persson told Vendelux, noting the success the conference has had in San Francisco—a city “at the heart of technology and innovation for decades.” (In 2023 and 2022, the Snowflake Summit was held in Las Vegas after a virtual edition in 2021, but returned to its home base in San Francisco for the 2024 and upcoming 2025 event.)
Unlike competing industry conferences, Snowflake’s programming follows what it calls a “Session Catalog” rather than an agenda. It’s evident why: Over four days, there will be more than 500 on-stage sessions across 15 tracks aimed at “bringing data and AI to life,” Persson said. Tracks, as a result, span everything from “Application Development” to “Business Intelligence & Analytics,” “Data Engineering & Streaming,” “Governance,” “Platform Migrations,” “What’s New” and more.
As of April, two months ahead of the event, nearly 350 sessions have been confirmed, including an opening keynote featuring Snowflake CEO Sridhar Ramaswamy and Sam Altman, the tech titan behind OpenAI. Persson noted the keynote among the most anticipated session of the conference, telling guests to anticipate “a dynamic, CEO-to-CEO fireside conversation on why AI and data strategies are no longer separate, but two sides of the same coin.”
Attendees can also expect 200 partners to be on-site—“a majority of which are returning sponsors after the success of previous years,” per Persson—taking up all of the Moscone Center’s 737,000 square feet of exhibition space. Roughly 83,000 square feet of the convention center’s adjacent Yerba Buena Gardens (YBG) will play host to the Summit too, offering serene spots to take breaks throughout programming. After all, the gardens are home not only to a plethora of coffee shops and lunchtime bites, but also to five acres of perfectly manicured landscapes, including a Butterfly Garden and the Martin Luther King Jr. Waterfall Memorial.
Back inside, on the final day of the conference, the 2025 Snowflake Summit will host its second-ever Dev Day. “The free, day-long event will feature demos, industry luminary talks, community experiences and more,” Persson said. The day will offer “36 hands-on labs with leading AI and ML engineers, data scientists, data engineers and analysts,” as well as opportunities to earn badges at “Gen AI Bootcamp” and its own evening networking event, dubbed the [CODE BLOCK] Party (also free with registration) that’s set to take place in the YBG.
For attendees who purchased a “regular full conference” badge—which is currently running for $2,295—networking opportunities will abound in “Vertical Village,” which Snowflake bills as the destination for exploring “real-world use cases, interactive demos and customer success stories that highlight how leading organizations rely on Snowflake for their most critical workloads.” Here, guests can anticipate “beverages and bites,” Persson said, adding that there will also be “a plethora of partner-hosted events at local San Francisco venues for attendees to enjoy and continue to meet with like-minded peers.”
