Maximize Your Impact At IBTM World 2025
IBTM World 2025, taking place from November 18 to 20 at Fira Barcelona Gran Via, is a key event in the global meetings, incentives, conferences, and events (MICE) industry. This annual gathering brings together influential buyers and decision-makers from over 100 countries, including corporate planners, association executives, and incentive travel professionals. These attendees hold direct budget authority and are actively sourcing technology providers, destinations, venues, and strategic partners.
With contract negotiations, RFP discussions, and supplier evaluations happening on-site, this is a pivotal event where real business decisions are made. Whether you’re offering SaaS for event planning, high-end hospitality solutions, or global DMC services, knowing who is going and reaching out in advance gives your sales and marketing teams a major advantage. Vendelux’s enriched attendee list surfaces job titles, decision influence, and organizational focus so you can prioritize high-fit leads and position your solution ahead of the event.
How Sales and Marketing Teams Can Use This Attendee List
The IBTM World 2025 attendee data supports direct, relevant engagement with professional buyers intent on securing partners for upcoming meetings and travel programs. Use the enriched conference attendee list to segment prospects by company type—corporate, agency, or association—and align your pitch to their event needs and sourcing goals. Identify senior-level roles like Global Procurement Managers, Event Directors, or Strategic Partnerships Leads who are planning budgets for 2026 and beyond.
Tailor email outreach to align with event themes such as sustainability, attendee engagement, or global expansion. Set meetings in advance with verified contacts instead of waiting for foot traffic. On site, use attendee insight to frame your conversations around their objectives and close warmer follow-ups afterward with relevant case studies or solutions tied to their destination priorities or industry verticals. This data-driven approach translates into how to get more meetings and build lasting business partnerships with the right conference attendees.
Timing Is Everything
IBTM World 2025 will be held November 18 to 20 at Fira Barcelona Gran Via. With more than 3,000 exhibitors and thousands of buyers attending, calendars will fill up fast. That makes early engagement critical. Vendelux gives your team early access to the attendee list, so you can target buyers with influence and connect with them before the event begins.
Use this lead time to set up meetings with high-value prospects and tailor messaging based on their role, region, and program focus. Teams that align their strategy with the enriched attendee list early on will arrive in Barcelona better equipped to build connections and influence decisions in person.
What’s Included In The IBTM World 2025 Attendee List?
Vendelux provides enriched data that includes each attendee’s first and last name, job title, company name, company website, location including city, state, and country, LinkedIn profile, and when available, verified email address and direct phone number. This level of detail allows sales and marketing teams to prioritize the most relevant leads and take tailored action at every stage of engagement—before, during, and after the event.
Where Is IBTM World 2025?
IBTM World 2025 will be held at Fira Barcelona Gran Via in Barcelona, Spain.
When Is IBTM World 2025?
The event takes place November 18 to 20, 2025.
What Type Of Event Is IBTM World 2025?
IBTM World 2025 is a global trade show for the MICE industry, bringing together corporate meeting planners, incentive travel buyers, association heads, and suppliers. The event features one-on-one appointments, keynote sessions, and networking receptions that facilitate business development, supplier sourcing, and strategic planning across international markets. It is considered a cornerstone event for professionals organizing in-person experiences globally.
How Many People Attend IBTM World 2025?
IBTM World 2025 is expected to host over 15,000 attendees, including buyers and exhibitors from more than 100 countries. Participants range from senior marketing and procurement professionals to C-suite executives evaluating venues, technologies, and partnerships for major events in upcoming fiscal years.
