Maximize Your Impact At Bakery China 2025
Bakery China 2025, taking place May 19–22 at the Shanghai Hongqiao National Convention and Exhibition Center, is Asia’s leading trade event for the global bakery and confectionery industry. The show draws professionals from across manufacturing, distribution, retail, and R&D to explore the latest in ingredients, equipment, packaging, kitchen tech, and market trends. Decision-makers in attendance often hold budget authority, shape sourcing strategies, and drive innovation within some of the world’s fastest-growing food brands.
This event is a vital entry point into the Chinese market and broader Asia-Pacific ecosystem, where consumption and product experimentation are accelerating. Early access to the enriched attendee list allows vendors and partners to identify the right food groups, wholesale buyers, chain operators, and private-label manufacturers attending. In a space where supply chain collaboration and product development cycles move quickly, getting in front of the right people before the show can directly influence deal pipelines and supplier evaluations.
How Sales and Marketing Teams Can Use This Attendee List
Sales and marketing teams targeting foodservice brands, commercial bakeries, and packaging technology providers can use the enriched conference attendee list to act with precision before, during, and after the show. Segment bakery operators from equipment distributors, or separate international retailers from local Chinese firms, using detailed job titles and company profiles. Use attendee data to approach each contact based on their operational focus—whether that’s production automation, sourcing ingredients, or partnering with OEM vendors.
Align messaging with the strategic focus of each attending brand. Whether you’re selling baking oils, smart ovens, or enterprise-level supply software, match your outreach to each target’s commercial priorities. Book meetings early with procurement directors and sourcing leads who control purchasing decisions for the second half of the year. While you’re at the event, use real-time attendee insights to validate leads, connect onsite with intent, and prioritize contacts based on buying stage.
Post-show, continue momentum by referencing session topics, booth visits, or sourcing needs discussed on-site. A data-informed follow-up campaign that references your prospects’ business goals will convert short conversations into long-term partnerships. That’s how to get more meetings before the trade floor even opens—and how to stand out to conference attendees who are actively evaluating vendor relationships.
Timing Is Everything
Bakery China 2025 is scheduled for May 19–22, 2025. With such a large international presence and a high concentration of sourcing and innovation leads, early engagement is critical. By using Vendelux’s enriched conference attendee list ahead of time, your team can align outreach efforts with the actual attendees confirmed to be at the event.
Start outreach several weeks in advance to identify high-value contacts and secure meetings before their schedules fill. Use the list to prioritize budget holders and supply chain leaders based on title, company, and market responsibility. Timely outreach ensures you’re well-positioned to have meaningful conversations once the show floor opens.
What’s Included In The Bakery China 2025 Attendee List?
The enriched attendee list includes each participant’s first and last name, job title, company name, company website, city, state, and country. It also includes links to their LinkedIn profiles and, when available, verified email addresses and phone numbers.
Where Is Bakery China 2025?
The event will be held at Shanghai Hongqiao National Convention and Exhibition Center in Shanghai, China.
When Is Bakery China 2025?
Bakery China 2025 is scheduled for May 19–22, 2025.
What Type Of Event Is Bakery China 2025?
Bakery China is a large-scale B2B trade event focused on the global baking and confectionery supply chain. Attendees come for in-depth sourcing, product development discussions, and to meet manufacturers and suppliers across every segment of the industry. The event features keynotes, technical seminars, and product showcases that highlight innovation and operational trends. It also serves as a hub for networking between food groups, producers, and retail chains.
How Many People Attend Bakery China 2025?
Bakery China 2025 is expected to host more than 230,000 industry professionals representing over 120 countries. The audience includes senior executives, procurement heads, technical directors, R&D managers, and channel buyers across commercial baking, ingredients, equipment, and packaging sectors.
