BEST PRACTICE REPORT

Reimagine B2B Events With AI

In this recent report, Forrester mentions Vendelux in the pre-event phase to improve audience definition and targeting. See how Vendelux improves efficiency and productivity in this report.

This report shares data from Forrester’s B2B Events and AI Survey, identifies key event AI use cases, and offers a framework for successful solution deployment.

WHAT'S INSIDE

B2B Marketers Face Long-Standing Event Planning And Execution Challenges

AI Will Help Marketers Overcome Challenges And Maximize Event Value

Pre-Event: AI Improves Efficiency And Productivity

At Event: AI Delivers More Personalized And Inclusive Experiences

Post-Event: AI Helps Maximize ROI Through Analysis And Content Repurposing

Successful AI Deployment Requires Alignment, Governance, And Security

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