SXSW 2025 or South by Southwest is Austin’s must-attend festival and conference, bringing together the best in technology, film, music, and innovation every March. This guide has everything you need to navigate the event’s diverse lineup of sessions, screenings, and showcases.
As a global hub for digital creatives, entrepreneurs, and industry leaders, SXSW offers unique opportunities for networking, learning, and growth. Whether you’re looking to explore the latest trends, build valuable connections, or discover groundbreaking ideas, this guide will help you make the most of your SXSW 2025 experience.
What is SXSW 2025?
SXSW 2025 is a world-renowned event held every March in Austin, Texas, combining the SXSW Conference, SXSW Film Festival, and SXSW Music Festival into one dynamic experience. Known as a global platform for innovation and creativity, it offers conference goers access to featured sessions, keynote speakers, interactive panels, and hands-on exhibitions. The SXSW Conference covers a range of topics, from emerging technology to creative industries, while the SXSW Film Festival showcases groundbreaking films across various genres.
Additionally, the SXSW Music Festival highlights talent from around the world, creating a rich cultural tapestry. Since its inaugural event in 1987, SXSW has evolved into a must-attend gathering, attracting industry leaders, innovators, and enthusiasts eager to explore the intersection of music, film, technology, and culture. Whether attending for inspiration, networking, or discovering new trends, conference goers can expect an unforgettable experience shaped by featured sessions and world-class keynote speakers.
When and Where is SXSW 2025 Taking Place?
SXSW 2025 will take place from March 7 to 15, 2025, at the Austin Convention Center in Austin, Texas. Known for hosting world-renowned events, this vibrant venue sits at the heart of downtown Austin, providing the perfect setting for creativity, innovation, and collaboration to thrive.
The Austin Convention Center offers state-of-the-art facilities, spacious exhibition halls, and versatile conference spaces designed to accommodate the event’s diverse lineup of sessions, showcases, and exhibitions. With its central location, attendees can seamlessly transition between event activities and explore Austin’s dynamic culture, lively entertainment scene, and renowned culinary offerings.
Who’s Coming to SXSW 2025?
SXSW 2025 will bring together a diverse mix of attendees from around the world, including entrepreneurs, artists, influencers, technologists, and industry leaders. Known as both a creative festival and a major B2B event, it’s the ultimate space for innovation, collaboration, and growth.
Attendees will have the chance to explore cutting-edge trends, connect with top decision-makers, and build valuable partnerships across industries like tech, music, film, and digital media. Whether you’re looking to launch a project, scale your business, or spark creative ideas, SXSW 2025 offers an unmatched environment for networking, learning, and collaboration.
Who Will be Speaking at SXSW 2025?
SXSW 2025 will host an incredible lineup of speakers, bringing together visionaries, innovators, and industry leaders from diverse fields like technology, entertainment, business, and social impact. Attendees can expect inspiring keynotes, thought-provoking discussions, and actionable insights from some of the brightest minds shaping the future.
Featured Speakers
Here’s a look at some of the standout names taking the stage:
Sandy Carter – Founder and Chief Operations Officer, Unstoppable Domains
Amy Webb – Founder and CEO, Future Today Institute; Professor, NYU Stern School of Business
Mike Bechtel – Chief Futurist, Deloitte Consulting LLP
Johanna Faries – President, Blizzard Entertainment
John Maeda – Vice President of Engineering, Head of Computational Design, Microsoft AI Platform
Nadia Murad – Human Rights Activist, Author, Nobel Peace Prize Laureate, Founder of Nadia’s Initiative
Dr. Laurie Santos – Professor of Psychology, Yale University; Host, The Happiness Lab Podcast
Morra Aarons-Mele – Author; Host, The Anxious Achiever Podcast
Ian Beacraft – CEO and Chief Futurist, Signal and Cipher
Cheryl Miller Houser – Filmmaker; Founder, Creative Breed
A Platform for Insightful Conversations
These speakers represent just a glimpse of the remarkable talent set to appear at SXSW 2025. From emerging technologies and leadership strategies to human rights advocacy and creative storytelling, each session will deliver fresh perspectives and valuable takeaways.
What Kind of Sponsors and Exhibitions Will There Be at SXSW 2025?
SXSW 2025 will feature a dynamic mix of sponsors and exhibitions representing a variety of industries and innovations.
Headline Sponsor: Rivian
Previous Sponsors: Volkswagen, Austin Chronicle, Porsche, and C4 Smart Energy
Key Exhibitions at SXSW 2025:
Creative Industries Expo:
This expo is a hub for industries leading the way in technology, design, social good, health, and wellness. It’s a carefully curated space where brands, services, and products showcase groundbreaking innovations. Attendees can explore hundreds of exhibitors from around the globe, all collaborating and sharing forward-thinking ideas.
Flatstock 92:
A must-visit for art lovers, Flatstock 92 features handmade, limited-edition gig posters crafted by talented artists from around the world. Attendees can discover a variety of visual styles and creative techniques, making this a highlight for both collectors and casual enthusiasts.
XR Experience:
This immersive exhibition highlights the latest in VR, AR, and mixed-reality storytelling. It’s a space where some of the most creative minds in immersive technology showcase their cutting-edge projects, offering attendees a glimpse into the future of interactive storytelling.
From tech innovators to artistic creators, SXSW 2025’s exhibitions provide a rich, interactive experience. They’re not just showcases—they’re opportunities to connect, collaborate, and discover what’s next across multiple industries.
What Kind of Sessions Are There at SXSW 2025?
SXSW 2025 promises an exciting mix of conference tracks, exhibitions, and festivals, bringing together industry leaders, creators, and innovators for a week of discovery, collaboration, and inspiration.
Conference Tracks:
The event will cover diverse topics, including the Creator Economy, Culture, Fashion & Beauty, and Government & Civic Engagement, exploring trends in digital influence, cultural shifts, and civic leadership. Attendees can also dive into Advertising & Brand Experience, Design, Health & MedTech, Startups, Tech Industry, and Workplace, with sessions focusing on innovation, technology, and modern business strategies.
Specialized tracks will spotlight Food, Psychedelics, Game Industry, XR (Extended Reality), Artificial Intelligence, Climate & Sustainability, Music & Tech, Music Industry, and Transportation, addressing advancements in tech, sustainability practices, and the evolving music and mobility landscapes.
Exhibitions:
The SXSW Expo will showcase groundbreaking technologies and product launches, while the XR Experience offers hands-on immersion into virtual and augmented reality. Additionally, Flatstock will display iconic poster art and designs from leading creators.
Festivals:
Attendees can enjoy live performances at the Comedy Festival, exclusive screenings and premieres at the Film & TV Festival, and vibrant live music acts at the Music Festival, featuring talent from around the globe.
Key Takeaways:
SXSW 2025 offers inspiring sessions, innovative exhibitions, and lively festivals, creating opportunities for networking, learning, and creative exploration. Whether you’re passionate about emerging tech, cultural trends, or the creative arts, SXSW 2025 delivers an unforgettable experience for all attendees.
Types of Sessions at SXSW 2025
AI & Emerging Tech: Practical insights into AI’s impact and myths.
Tech Trends: Data-driven analysis of emerging technologies.
Innovation: Cross-industry strategies for collaboration.
Entertainment & Gaming: Gaming’s cultural influence and IP longevity.
Design in Tech: AI’s role in design automation.
Human Rights: Stories of resilience and advocacy.
Mental Health: Science-backed strategies for well-being.
Leadership: Mental health awareness in leadership.
AI Transformation: Integrating AI into business.
Storytelling: Craft narratives that connect.
Gaming Trends: Next-gen gaming technologies.
Longevity: Strategies for health and lifespan.
Digital Culture: Creativity in the digital age.
What To Expect From SXSW 2025 – Is the Event Worth It?
SXSW 2025 offers a dynamic and enriching experience for attendees across industries. Whether you’re an entrepreneur, creative professional, or industry leader, there’s something valuable for everyone.
Diverse learning and networking opportunities are a major highlight. The event is divided into multiple sections, each designed to offer unique experiences. From digital creativity and marketing to project management and tech innovation, attendees can join panel discussions, workshops, and sessions tailored to their interests.
A wide range of activities awaits. Explore international film screenings, engage in insightful discussions at the Austin Convention Center, discover new products and innovations at the SX Trade Show, and enjoy live music performances across Austin’s iconic venues.
SXSW also serves as a hub for collaboration and creativity. It’s a place to discover fresh ideas, meet potential business partners, and form connections that can drive long-term growth and innovation.
The event transforms Austin into a city-wide festival, with hundreds of official and side events offering endless opportunities to learn, connect, and explore.
SXSW 2025 is more than just a festival—it’s a launchpad for ideas, partnerships, and professional growth. Whether you’re aiming to build connections, gain insights, or find inspiration, SXSW delivers an unmatched platform for innovation, collaboration, and creativity.
Why Should You Attend SXSW 2025?
SXSW 2025 is an unmissable event for anyone in the music, film, and technology industries. With a mix of festivals, exhibitions, and networking opportunities, it’s a hub for creativity, innovation, and professional growth.
The Music Festival will feature over 300 artists from around the world, giving attendees insider access to the music industry through live showcases, trade shows, and interactive expositions.
At the Film Festival, you’ll experience a wide range of cinematic talent, including dramas, documentaries, comedies, and horror films. It’s also an opportunity to connect with film professionals, attend award ceremonies, and gain insight into the creative process behind the screen.
The Exhibitions offer interactive installations, tech demos, and art exhibits in an environment designed for collaboration and inspiration. It’s the perfect space to experience emerging technologies and creative ideas up close.
SXSW also shines a spotlight on technology and innovation with panels, workshops, and mentorship sessions led by experts, including developers, professors, and industry leaders. These sessions provide valuable knowledge on emerging trends and tools.
Beyond the scheduled programming, networking opportunities are everywhere. From special events and parties to informal meetups, Austin becomes a hub for meaningful conversations and professional connections.
With event intelligence tools for data-driven networking, attendees can make each interaction more intentional and productive, ensuring better outcomes from every meeting and connection.
Leverage Attendee Insights: Discover Who’s Attending SXSW 2025 And Prepare For It
Preparing for SXSW 2025 starts with understanding who you’ll meet. Attendee insights help you focus your networking efforts, ensuring every interaction is intentional and productive. By knowing the industries, roles, and seniority levels of attendees, you can tailor conversations, build stronger connections, and make the most of your time at the event.
Networking at SXSW isn’t just about chance encounters—it’s about strategic planning. Using attendee data, you can identify key professionals, set meeting goals, and ensure every conversation adds value to your experience.
To optimize your approach, our 5-step guide offers practical tips to help you boost your networking results by up to 10 times.
Here’s an overview of who you’ll meet at SXSW 2025:
SXSW 2025 Attendee Insights:
Attendee industry
18% Software
11% Management Consulting
7% Media Production
Attendee job function
48% Professional
22% Founders and Management
9% Other
Attendee seniority
56% Professional
23% C-Suite
21% VP and Director
These insights offer a clear picture of the diverse professionals attending SXSW 2025. Whether you’re looking to build partnerships, gain strategic insights, or grow your professional network, leveraging attendee data will ensure you maximize every interaction. Prepare, plan, and get ready to make lasting connections that could shape your next big opportunity.
Things to Consider Before Registering for SXSW 2025
SXSW 2025 promises an exciting mix of events, including conference sessions, film and TV screenings, music showcases, and interactive experiences designed for global professionals across various industries. Registration costs will depend on the badge you choose and the experiences you’re looking to enjoy.
While Austin will host many events during SXSW, including some free activities, the most exclusive sessions, screenings, and performances are part of the official SXSW lineup, accessible only with a badge.
There are four main badge types: Platinum, Interactive, Film & TV, and Music. Each badge offers different levels of access to specific events and experiences. Your choice will depend on your interests and the areas of the festival you want to focus on.
Here’s a quick breakdown to help you pick the badge that best matches your goals at SXSW 2025.
Lock in your badge early to save up to $400 when you register by January 9.
Platinum Badge
Price: $1,895 (Walk-up Rate: $2,295)
Access: Primary access to ALL events across Conference, Film & TV, and Music.
Perks: Early access to 5 SXXpress passes daily, exclusive Platinum-only lounges, and priority badge pickup.
Interactive Badge
Price: $1,395 (Walk-up Rate: $1,695)
Access: Primary access to Conference events, including panels, keynotes, and workshops.
Perks: Receive 4 SXXpress passes daily and access to mentor sessions and interactive workshops.
Film & TV Badge
Price: $1,195 (Walk-up Rate: $1,395)
Access: Primary access to Film & TV events, including premieres and exclusive screenings.
Perks: Enjoy 3 SXXpress passes daily and access to Film & TV festival screenings and special events.
Music Badge
Price: $795 (Walk-up Rate: $995)
Access: Primary access to Music events, including live performances and showcases.
Perks: Receive 2 SXXpress passes daily and enjoy Music festival showcases and exclusive events.
Choose the badge that best fits your SXSW experience and get ready to immerse yourself in innovation, creativity, and unforgettable moments!
Key Things to Consider Before Choosing Your SXSW 2025 Badge
Purpose of Your Visit: Clarify your main goals—whether it’s networking, learning, or entertainment—and choose a badge that aligns with those objectives.
Event Focus: Decide which areas of SXSW (Music, Film & TV, or SXSW Interactive focuses) interest you most to ensure you get the right access.
Budget: Compare the cost of each badge with the benefits it offers and how it fits into your budget.
Networking Opportunities: If building connections is a priority, opt for a badge that includes access to exclusive events and networking sessions.
Post-Event Goals: Think about how you’ll apply the insights, connections, and opportunities gained once the event concludes.
Taking these factors into account will help you select the SXSW 2025 badge that best meets your needs, ensuring you make the most of this dynamic and inspiring event.
Plan Your Visit to SXSW 2025 and What To Do During After Hours
Planning for SXSW 2025 goes beyond just attending sessions—it’s about smart networking during the day and enjoying Austin’s vibrant culture after hours. Here’s how to make your visit seamless and rewarding:
Make the Most of SXSW
Target Key Events and Connections:
Use event tools to identify key attendees and sessions that align with your goals.
Attend smaller, focused gatherings to foster meaningful conversations.
Prioritize connecting with 2–3 key people who could become valuable contacts or leads.
Explore Side Events:
Beyond the official lineup, Austin hosts countless side events, offering unique opportunities for networking in more intimate settings.
Keep an eye on invites to offsite meetups and industry mixers.
Enjoy Austin After Hours
Discover Local Culture:
Austin is famous for its live music, unique food scene, and creative energy.
Take time to visit iconic spots, local cafes, or hidden gems to unwind and soak in the city’s charm.
Network in Relaxed Settings:
Use informal spaces like cozy cafes or lively bars for follow-up meetings and casual networking.
These relaxed interactions often lead to lasting professional relationships.
Stay Updated on Social Events:
Use the SXSW app or networking tools to stay informed about pop-up events, spontaneous meetups, and unofficial gatherings.
Be Prepared Before You Arrive
Plan Your Schedule:
Prioritize sessions, side events, and must-attend panels that align with your goals.
Build a balanced agenda that leaves room for both professional growth and downtime.
Networking Essentials:
Bring business cards and have a polished introduction ready.
Be clear about your role and what you’re hoping to achieve at the event.
Choose Ideal Venues:
Identify go-to spots for post-event meetups—whether you prefer a calm café for focused chats or a lively venue for casual conversations.
With thoughtful planning and a balance between professional and personal experiences, SXSW 2025 offers endless opportunities for growth, connections, and inspiration. Make every moment count, both during the day and long after the sessions wrap up.
Tips When Traveling to SXSW 2025 + Hotels
Planning your trip to SXSW 2025 means organizing both transportation and accommodation in advance to ensure a seamless experience in Austin. Here’s a quick guide to help you navigate the essentials:
Transportation Tips
Getting Around Austin: Most SXSW events are located in Downtown Austin, making walking the easiest way to get around.
SXSW Shuttle Service: A free shuttle runs between the Austin Convention Center and key event venues, helping you save time and avoid traffic.
Airport Transfers: Supershuttle Austin is the recommended airport transportation service for SXSW attendees.
Avoid Driving: Street closures and limited parking make driving downtown challenging. Rideshare services like Uber and Lyft are reliable alternatives.
Accommodation Tips
Book Early: Hotels and short-term rentals fill up quickly during SXSW, so secure your stay well in advance.
SXSW Housing and Travel Services: Registered attendees can access discounted hotel rates through the SXSW website, ensuring convenient proximity to event venues.
Recommended Hotels Near the Convention Center:
Hilton Austin
Fairmont Austin
Marriott Austin Downtown
Courtyard Marriott Downtown
Residence Inn Downtown
Additional Travel Tips
Arrive Early: Plan to arrive a day or two before SXSW starts to settle in and get familiar with the city.
Balance Work and Play: Dedicate time to networking at sessions and panels, but don’t miss Austin’s vibrant music scene, iconic food spots, and cultural landmarks.
Explore After Hours: Local cafes, rooftop bars, and laid-back lounges are great spots for informal networking and unwinding after event sessions.
By planning your travel and stay thoughtfully, you’ll be able to focus on maximizing your SXSW 2025 experience—both professionally and personally. Enjoy the dynamic blend of innovation, creativity, and Austin’s unmistakable charm!
Summary: Careful Planning Can Make a Big Difference When You Go to SXSW 2025
Attending SXSW 2025 in Austin, Texas, is an exciting opportunity to connect with global leaders and innovators across tech, film, television, and music. With so many sessions, panels, and activities, careful planning is essential to make the most of your time at the event. Identifying your key objectives—whether networking, learning, or exploring new trends—will help you prioritize your schedule effectively.
Leverage attendee insights and event intelligence tools to refine your networking approach. These resources allow you to identify key contacts, schedule meetings in advance, and ensure every interaction is meaningful. Networking at SXSW goes beyond formal sessions, with casual conversations often sparking valuable collaborations.
Austin’s vibrant culture adds another layer to the SXSW experience. From side events and pop-ups to the city’s renowned dining and live music scene, after-hours gatherings provide additional opportunities for connection and inspiration. Don’t underestimate the potential of informal networking in relaxed settings.
A thoughtful approach to planning your visit will ensure you maximize every aspect of SXSW 2025. Whether you’re attending sessions, building connections, or exploring Austin, balancing your time strategically will create an experience that’s both professionally rewarding and personally memorable.
