Salesforce Connections 2024 Event Guide

Contents

Salesforce Connections

Salesforce Connections 2024 is right around the corner! This event is perfect for marketers and commerce professionals aiming to improve productivity and business growth through data and AI. The event will be packed with sessions, demos, and hands-on workshops focused on the latest Salesforce innovations.

Connections invites attendees to deepen their knowledge, network with industry experts, and discover actionable insights from real-world use cases. Whether you’re a current Salesforce user or exploring its potential, this event focuses on offering valuable resources to enhance your customer understanding and apply advanced technology strategically.

This guide will help you make the most of Salesforce Connections 2024. Let’s get started!

What is Salesforce Connections 2024?

Salesforce Connections 2024 is the leading conference for marketers and commerce professionals aiming to enhance productivity and business growth through data and AI. The event boasts a dynamic agenda with over 270 sessions, including 50+ product demos, 30+ workshops, and engaging keynotes focused on Salesforce’s latest innovations.

Attendees will find ample opportunities to network and share ideas with industry experts, making meaningful connections that translate into actionable strategies. Whether you’re a seasoned Salesforce user or evaluating its tools for your organization, Connections 2024 is packed with educational content to help you better understand your customers and refine your data strategy.

Explore Salesforce’s feature demos, interact with AI specialists, and gather data powered insights to optimize your account engagement and product development roadmap. Connections 2024 is not just an event but a resource-rich platform designed to advance your knowledge and application of Salesforce products within the salesforce realm and beyond. Come and experience firsthand the powerful capabilities of Salesforce and how they can transform your marketing efforts and meet evolving customer expectations.

When and Where is Salesforce Connections 2024 Taking Place?

Salesforce Connections 2024 is set to take place on May 22–23, 2024, at McCormick Place West Building in Chicago as well as on-demand via the Salesforce+ streaming service. This premier event for marketers and commerce professionals offers a dynamic environment equipped to facilitate learning and networking at a grand scale.

McCormick Place provides a sophisticated setting with comprehensive facilities that cater seamlessly to large conferences like Connections. The venue’s state-of-the-art design ensures that every session and workshop is delivered without interruption, ideal for maximizing the benefit of each presentation and discussion.

Located conveniently within the city, McCormick Place allows attendees to enjoy Chicago’s famous hospitality, including diverse dining options and luxury accommodations nearby. Whether you’re arriving from the airport or driving in from nearby areas, accessing the venue is straightforward, ensuring a hassle-free experience for all participants. This makes Salesforce Connections not just an opportunity for professional growth but also a chance to enjoy the vibrant city of Chicago.

Who’s Coming to Salesforce Connections 2024?

Salesforce Connections 2024 is gearing up to be a pivotal event for professionals at every level in the marketing and commerce sectors. Here’s a look at who you can expect to meet:

Business Newcomers and Seasoned Experts: Whether you’re new to the Salesforce platform or have extensive experience, Connections offers valuable resources for all. Attendees will learn innovative ways to enhance their careers and drive business growth.

Diverse Professionals: From marketing execs and business strategists to tech innovators and sales leaders, this event draws a broad spectrum of attendees all focused on mastering customer-centric strategies.

Innovative Thinkers: Individuals and companies alike come to explore fresh ideas and discover new tools provided by Salesforce that can transform their business practices.

Industry Leaders: Expect to network with top-tier professionals and thought leaders who are shaping the future of customer relations and experience management.

Salesforce Connections 2024 is more than just a conference—it’s a comprehensive experience that helps you connect with peers, learn from experts, and explore the latest innovations in your field. Whether you aim to polish your skills with Salesforce technology or want to leverage new tactics to captivate your customers, this event promises to be an enriching opportunity.

Who Will be Speaking at Salesforce Connections 2024?

The Main Keynote

Ali Wong, an acclaimed comedian, writer, actress, director, and New York Times Best-Selling Author, converses with Kelly Thacker, CMO of Commerce Cloud. They’ll explore topics of equality, inclusion, and empowerment in the workplace, and share insights from Ali’s dynamic and celebrated career.

What Kind of Sponsors and Exhibitions Will There Be at Salesforce Connections 2024?

Salesforce Connections 2024 is set to feature a dynamic array of sponsors and exhibitors, each playing a pivotal role in the tech and marketing landscapes. Here’s who you can expect to see:

Innovators:

  • Merkle: Known for their data-driven marketing solutions.
  • Meta: A leader in social media and digital reality spaces.
  • PwC: Experts in management consulting and auditing services.

Groundbreakers:

  • Accenture: A global professional services company providing strategy and consulting.
  • Acxiom: Specializes in marketing technology and services.
  • Akeneo: Focuses on product information management systems.
  • Capgemini: Renowned for its consulting, technology services, and digital transformation.
  • Predict Spring: Innovators in connected commerce.
  • WPP: The world’s largest communications service group.

Whether you’re looking to connect with top-tier consultants, explore next-gen marketing technologies, or discover innovative solutions that bridge the gap between commerce and creativity, Salesforce Connections 2024 offers unparalleled access to the leaders and changemakers in these fields. This event is an essential hub for professionals aiming to stay ahead in the rapidly evolving digital landscape.

What Kind of Sessions Are There at Salesforce Connections 2024?

Salesforce Connections 2024 offers a rich lineup of sessions tailored to marketers and commerce professionals eager to harness the power of data and AI. Here’s a breakdown of the types of sessions you can expect:

Session Types:

  • Breakout Sessions: Dive deep into specific topics with experts.
  • Hands-on Workshops: Get practical experience with Salesforce tools.
  • Keynotes: Hear from thought leaders about the future of tech and business.
  • Roundtables: Discuss and debate key issues with peers.
  • Theater Sessions: Enjoy dynamic presentations in an engaging format.

Focus Areas:

Marketing:

  • Learn to utilize the Marketing Cloud and Einstein 1 Platform to create operational customer profiles in the Data Cloud, enhancing loyalty and customer value.
  • Discover how AI can assist in planning campaigns, building segments, and mapping out customer journeys.
  • Explore AI-driven attribution methods to quantify your impact.

Commerce:

  • Engage with peers who are using AI to drive higher revenue and improve customer satisfaction.
  • Participate in sessions designed to help you sell more quickly and increase loyalty using the Einstein 1 Platform.
  • Learn how AI can automate site building and recommend strategies to enhance product sales.

Customer Experience Makers:

  • Whether you’re an executive leader or an emerging professional, discover how to leverage AI and data to enhance customer service.
  • Attend in-depth workshops and keynotes that provide insights on using AI to streamline operations, enhance personalization, and deliver exceptional customer experiences.

Each session at Salesforce Connections 2024 is designed to provide actionable insights and strategies that attendees can immediately apply to their roles, ensuring they not only keep pace with industry advancements but also lead the charge in innovating customer experiences. Whether you’re new to Salesforce or an experienced user, these sessions will equip you with the knowledge and skills to excel.

What To Expect From Salesforce Connections 2024 – Is the Event Worth It?

Salesforce Connections 2024 is shaping up to be a must-attend event for professionals in marketing and commerce. Here’s what to expect:

Learn:

Boost your skills with over 270 expert-led sessions, including:

  • 60+ breakout sessions for targeted learning.
  • 170+ theater sessions offering insights on broad topics.
  • 30+ hands-on workshops to get practical experience.
  • 50+ product demos to see the latest innovations in action.

Connect:

Network with over 5,000 industry peers through:

  • 10+ Circles of Success for small group discussions.
  • 20+ interactive roundtables to tackle current challenges and share ideas.

Salesforce Connections 2024 gathers the brightest minds and boldest innovators all under one roof, making it the perfect place for you to expand your network, share ideas, and find solutions to common challenges.

Is Salesforce Connections 2024 worth it?

Definitely! Salesforce Connections 2024 is essential for anyone aiming to enhance their operations and marketing strategies with AI and data. It’s an excellent opportunity for Salesforce customers and those actively marketing within their own organizations to deepen their understanding of Salesforce innovations. You’ll connect with industry leaders, explore practical solutions, and gain insights that can directly impact your business growth. This event is not just about learning; it’s about applying powerful tools and ideas to advance your career and improve your organizational outcomes.

Why Should You Attend Salesforce Connections 2024?

Why should you consider attending Salesforce Connections 2024? Here’s why this event is critical for your growth and development:

Step Up and Skill Up: Immerse yourself in the world’s leading AI CRM technology to dramatically enhance customer experiences. Learn how to build effective data strategies and deploy tools that increase productivity and impact within just two days.

Market Research Opportunities: Salesforce Connections 2024 is a prime venue for leveraging data-driven event marketing. Gather and analyze data to deeply understand your target audience, their preferences, and behaviors. This information is invaluable for crafting marketing strategies that improve your return on investment and ensure your business resonates with customers.

Extensive Networking: Connect with a broad spectrum of industry professionals. Whether you’re starting up or scaling up, you’ll find potential partners, clients, and mentors. With thousands of attendees, the networking opportunities are vast, allowing you to forge relationships that can accelerate your business forward.

Access Cutting-Edge Innovations: Explore over 270 sessions, 50+ demos, and 30+ hands-on workshops showcasing the latest Salesforce innovations. These presentations provide a sneak peek at the next big things in technology that can revolutionize how you engage with customers.

Insights into Future Trends: Dive into expert-led discussions about emerging trends and how they will impact various industries. Gain foresight that could be crucial for pivoting your strategies in an ever-evolving marketplace.

Attending Salesforce Connections 2024 isn’t just about what you learn in sessions—it’s about the holistic benefits of connecting with the community, understanding cutting-edge tools, and positioning your brand at the forefront of technological advancement. This event promises to equip you with knowledge and connections that herald significant growth for your business.

Leverage Attendee Insights: Discover Who’s Attending Salesforce Connections 2024 And Prepare For It

Planning your visit to Salesforce Connections 2024 is more than just securing a ticket; it’s about strategizing to maximize your impact. Here’s how to leverage the event fully:

Harness Advanced Insights: With Vendelux’s cutting-edge technologies, get a detailed view of attendee data and the event’s landscape to better plan your activities. This enables you to arrange more meetings and make informed decisions about whom to connect with, boosting the productivity of your visit.

Follow our 5-step plan to elevate your networking encounters, making each interaction 5-10 times more beneficial.

Here’s a quick look at who you’ll be meeting at Salesforce Connections 2024:

Salesforce Connections 2024 Attendee Insights:

Attendee industry

  • 35% Software
  • 19% Telecommunications
  • 8% Management Consulting

Attendee job function

  • 57% Professional
  • 17% Sales and Marketing
  • 7% Founders and Management

Attendee seniority

  • 65% Professional
  • 24% VP and Director
  • 11% C-Suite

Maximize Your Experience at Salesforce Connections 2024:

  • Interact with Software Professionals: Dive into discussions about the latest innovations and their practical applications.
  • Explore Telecommunications Advances: Meet experts to discuss emerging technologies and their impacts on connectivity and communication.
  • Management Consulting Insights: Exchange strategies and solutions that can drive business efficiency and transformation.
  • Engage with Leaders: Utilize opportunities to connect with VPs, directors, and C-suite executives to discuss strategic initiatives and partnerships.
  • Sales and Marketing Tactics: Learn from the front-line professionals about driving sales and enhancing marketing efforts through innovative CRM strategies.

By incorporating these tailored strategies, you’re setting yourself up not just to attend Salesforce Connections 2024, but to actively benefit from it. This approach doesn’t only enrich your network; it positions you to tap into collaborative and business opportunities, making the event an essential pivot for leveraging industry advancements.

Things to Consider Before Registering for Salesforce Connections 2024

Considering attending Salesforce Connections 2024? Selecting the right pass is crucial to maximizing your experience. Here’s a breakdown of the pass options and what they include:

Standard Pass – $999

Last Chance Pass – $1299

  • Validity: Access from May 22–23, 2024
  • Includes: Entry to all main shows, luminary sessions, breakouts, theater sessions, hands-on demos, the Connections Celebration event, and lunch.
  • Discount: Save $300 while supplies last.

Who Else Will Be There

It’s helpful to know who else will be attending. Using Vendelux’s event intelligence, you can identify potential contacts and arrange meetings beforehand, ensuring you connect with key people or companies.

Plan Your Visit to Salesforce Connections 2024 and What To Do During After Hours

Planning your visit to Salesforce Connections 2024 in Chicago requires careful preparation, ensuring you maximize your experience during and after the event. Here’s how to organize your trip:

Before the Event:

Budget Accordingly:

Whether you’re a marketer showcasing new software or an executive seeking investment opportunities, it’s vital to plan your financials meticulously. Consider all potential expenses, from promotional materials to networking event costs, to ensure a good return on investment.

Schedule Planning:

With numerous sessions and activities available, prioritize the ones most beneficial to you. Check the event’s agenda to map out your days, allowing you to engage fully without missing crucial presentations or networking opportunities.

Packing List:

Opt for professional attire suitable for a business conference. Pack essentials such as a plentiful supply of business cards and marketing brochures. Include backups for important electronic documents and presentations to prevent technical difficulties.

After the Event:

Chicago bursts with activities to enjoy once the conference winds down. Here are some recommendations:

  • Iconic Landmarks: Explore famous sights such as Willis Tower or take an architectural boat tour along the Chicago River to appreciate the city’s renowned skyline.
  • Cultural Outings: Visit the Art Institute of Chicago for a dose of culture or catch an improv show at The Second City.
  • Culinary Delights: Chicago is home to a vibrant food scene. Indulge in deep-dish pizza, visit a Michelin-starred restaurant, or explore the diverse culinary options in neighborhoods like Logan Square.
  • Relaxing Experiences: Unwind with a leisurely walk through Millennium Park or along the Lakefront Trail.

By effectively planning your visit to Salesforce Connections 2024, you can ensure a productive and enriching experience, making the most of both the professional opportunities and the entertainment offerings of Chicago. This strategic approach not only enhances your conference participation but also enriches your overall trip.

Tips When Traveling to Salesforce Connections 2024 + Hotels

Heading to Salesforce Connections 2024 in Chicago? Here’s a straightforward guide to help you navigate your travel and stay effectively:

Choosing Your Accommodation:

Chicago offers a range of hotels from luxury to budget-friendly near McCormick Place West Building. Salesforce Connections partners with local hotels to provide discounted rates for attendees. Early booking is key to secure a good rate and convenient location. Consider hotels like Hyatt Regency McCormick Place or Marriott Marquis Chicago for their proximity and quality service.Discounted rates are only available until Friday, April 26, 2024.

Planning Your Journey:

Flights to Chicago are frequent, but prices can climb as the event nears. Book your flight early to lock in the best rates. If you’re coming in a group, check for group discounts with airlines.

Networking and Leisure:

Salesforce Connections isn’t only about what happens during the conference hours. Utilize the evenings for networking events and exploring Chicago’s vibrant cultural scene. From jazz bars to top-tier restaurants, ensure your accommodation gives you access to these locales.

Packing for the Conference:

Pack smart—comfortable yet professional attire for the event, essential tech like laptops and chargers, and plenty of business cards. Chicago can be breezy, even in May, so a light jacket might be wise.

By organizing your trip to Salesforce Connections 2024 well in advance, you can ensure a stress-free experience that allows you to focus on networking, learning, and enjoying your time in Chicago.

Summary: Careful Planning Can Make a Big Difference When You Go to Salesforce Connections 2024

Attending Salesforce Connections 2024 is a significant investment of time and resources. As a marketer or commerce professional looking forward to this event, it’s essential to demonstrate its value to your management.

Utilize advanced tools like Vendelux to access detailed event intelligence. This platform provides insights into who’s attending, the topics of discussion, and the most effective engagement strategies. This data helps tailor your visit to meet specific business goals, whether it’s networking, learning, or both.

Plan effectively by selecting the right sessions and allocating time for networking. This thoughtful approach ensures you make the most out of every opportunity presented at the event. Prepare to expand your network, engage with the latest innovations, and apply new strategies that could significantly benefit your business.

Register early and start organizing your schedule to maximize the returns on your investment. Salesforce Connections 2024 isn’t just an event; it’s a key opportunity for professionals in the marketing and commerce sectors.

Discover the Attendees & Sponsors Who Will be at Salesforce Connections 2024

stefan-2

Stefan Deeran

Co-founder and COO of Vendelux, the leading AI platform for event marketers and conference organizers.

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