Licensing Expo 2024 is set to be a landmark event with over 700 exhibitors and more than 25,000 attendees, making it the largest consumer product licensing trade show globally. Organized by Informa Markets and sponsored by Licensing International, this year’s expo will introduce a new theme and feature an impressive roster of international brands.
Established over 40 years ago, the expo has consistently facilitated significant brand licensing deals and launched innovative product lines. It serves as a key meeting point for top brands, retailers, licensees, and manufacturers from the consumer goods industry.
This guide provides all the details you need to make the most of Licensing Expo 2024 and how to prepare for it.
What is Licensing Expo Las Vegas 2024?
Licensing Expo 2024 stands as the premier trade show for the global licensing industry, attracting the world’s biggest brands to secure the most sought-after brand extension deals. It’s a key venue for trend spotting, unveiling a diverse product range, and facilitating exciting licensing opportunities.
This event is essential for connecting diverse sectors of the global licensing group, from established global players exploring new markets to emerging startups eager to secure brand rights and build partnerships. It’s the best opportunity to network with top decision-makers and seasoned retailers, enhancing your business’s reach and brand equity.
Retailers and consumer goods manufacturers will find the Licensing Expo to be an invaluable resource for accessing innovative offerings and exclusive launches across almost all sectors. The 2024 theme, “Brands at Play,” underscores the importance of creativity and play in brand development, promising to spot trends that will shape the next product range.
When and Where is Licensing Expo Las Vegas 2024 Taking Place?
Licensing Expo Las Vegas 2024 is set to take place from May 21 to May 23, 2024, at the Mandalay Bay Convention Center in Las Vegas, United States. This venue is equipped with a team of Certified Meeting Professionals available 24/7 to assist with any event needs, ranging from technical support to food and beverage services.
The Mandalay Bay Resort, home to the convention center, offers a comprehensive experience with five-star hotels, luxury spas, fine dining, private beaches, casinos, and vibrant nightlife. To make the most of your visit, consider extending your stay to enjoy all that Las Vegas has to offer.
Who’s Coming to Licensing Expo Las Vegas 2024?
Licensing Expo Las Vegas 2024 is the premier gathering for the global licensing industry, bringing together the leading figures and innovators. Here’s who you can expect:
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Retail Leaders and Licensees: These are the top decision-makers from around the world, including vice presidents eager to discover and secure the most sought-after brands and products.
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Manufacturers: Both major industry players and emerging challengers interested in forming partnerships to convert brand concepts into consumer-ready products.
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Brand Owners and Agents: Ranging from well-established names to fresh market entrants, all looking to strike licensing deals that showcase their brands’ potential.
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Innovative Product Teams: Experts in morphing creative ideas into physical consumer goods, these teams are at the forefront of product innovation.
Attendees come not only to forge connections but also to immerse themselves in the full spectrum of brand innovation, from idea to final product. The Licensing Expo acts as an essential platform for networking, discovering the latest industry trends under the guidance of License Global, and closing deals that set future market standards.
Who Will be Speaking at Licensing Expo Las Vegas 2024?
Speakers will be announced closer to the event date, but attendees can expect keynote sessions.
What Kind of Sponsors and Exhibitions Will There Be at Licensing Expo Las Vegas 2024?
Licensing Expo Las Vegas 2024 will feature a stellar lineup of over 600 exhibitors, making it a major event in the brand licensing industry. This year, an impressive array of companies are set to display their latest offerings and innovations during the month-long buildup and at the expo itself.
2024 Exhibitors Include:
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Entertainment Giants: Pokemon, Ubisoft, Sega, Sony Pictures, Paramount, Minecraft
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Consumer Brands: Crayola, Hasbro, Funko
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Educational and Literary Icons: Yale, Dr. Seuss
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Innovative Toy Makers: Jazwares
These exhibitors represent the best in their fields, from gaming and movies to educational content and consumer goods, offering unique opportunities for licensing partnerships. The expo serves as a crucial platform for these companies to showcase new products, connect with potential partners, and expand their reach in the industry.
Expect to network with key decision-makers and explore a range of exhibitions that highlight the latest trends in brand licensing. Whether you’re looking to strike new deals or simply stay ahead of industry innovations, Licensing Expo Las Vegas 2024 is the place to be.
What Kind of Sessions Are There at Licensing Expo Las Vegas 2024?
Licensing Expo Las Vegas 2024 will feature a dynamic array of sessions designed to enhance your understanding of the brand licensing industry. Attendees can look forward to a variety of formats tailored to foster learning, connection, and innovation.
Session Highlights Include:
Orientation Session: Kick off your visit by learning how to efficiently navigate the show floor and maximize your time with exhibitors.
Roundtable Sessions: Join industry leaders as they share insights and experiences to help you start or expand your brand licensing journey. These sessions include twelve “Meet the Experts” discussions over the first two days.
Game Lounge: Dive into the latest interactive experiences where exhibitors showcase cutting-edge games. This zone offers a hands-on look at the newest technologies and gameplay innovations.
Exhibitor Big Ideas: Don’t miss these exclusive presentations from exhibitors highlighting key industry trends, insights, and innovative solutions. These sponsored sessions provide unique perspectives on current developments and future opportunities in licensing.
These sessions are designed to provide comprehensive knowledge, facilitate social networking, and offer experiential exchanges that are valuable for newcomers and seasoned professionals alike. Whether you’re looking to understand industry basics or seeking advanced strategies, the Licensing Expo has something to offer everyone.
What To Expect From Licensing Expo Las Vegas 2024 – Is the Event Worth It?
Licensing Expo Las Vegas 2024 is the premier event that brings together the world’s leading brands and emerging players in the consumer goods industry, all under one roof. It’s the ideal venue to kickstart, develop, and expand your brand licensing endeavors, whether you’re a seasoned brand or a retail newcomer.
This event is packed with product launches, networking opportunities, educational workshops, and brainstorming competitions, making it a powerhouse for anyone in the brand licensing field. With over 40 years of hosting successful expos, Licensing Expo has established itself as the cornerstone of the industry.
Attendees can expect a range of supportive features, from drop-in clinics for one-on-one expert advice to a sophisticated meeting platform designed to optimize your schedule. The expo is engineered to ensure a smooth, effective, and valuable experience for exhibitors and visitors alike.
Given its comprehensive offerings and the quality of interactions, Licensing Expo Las Vegas 2024 is an unmissable event that promises not only to meet but exceed your professional needs. Whether you’re looking to break into the industry or to bolster your existing operations, this expo is worth attending.
Why Should You Attend Licensing Expo Las Vegas 2024?
Licensing Expo 2024 is the essential hub for anyone in the licensing industry, providing a unique opportunity to connect with global brands and forge transformative partnerships. Here’s why you should consider registering:
Exclusive Product Launches:
Experience the latest innovations first-hand and secure deals on next-gen products that are set to redefine the consumer goods market. This event gives you early access to groundbreaking items that could significantly impact your business strategy.
Insightful Knowledge Sessions:
Gain valuable insights from industry leaders through a series of seminars and keynote speeches. These sessions are perfect for understanding the future directions of licensing and making informed decisions that propel your business forward.
Networking Opportunities:
Meet with potential business partners who align with your strategic goals. Licensing Expo is the perfect place to expand your network, offering contact with both new and established brands and opening doors to lucrative opportunities.
Discover Future Trends:
Stay ahead of market shifts by learning about emerging trends from the experts. These insights will help you adapt your strategies to maintain a competitive edge in a rapidly evolving industry.
Invaluable Market Research:
Utilize the expo to conduct comprehensive data-driven event marketing. This event provides access to data that can enhance your understanding of consumer preferences and optimize your marketing strategies to boost return on investment.
Leverage Attendee Insights: Discover Who’s Attending Licensing Expo Las Vegas 2024 And Prepare For It
Licensing Expo Las Vegas 2024 is a key event for industry professionals seeking to expand their networks and explore new opportunities. Here’s how you can prepare to make the most of your experience:
Who You’ll Meet:
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Industry Representation: Expect a diverse crowd from consumer goods (18%), software (10%), and hospitality (10%).
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Job Functions: The event will host professionals (35%), founders and management (34%), and those in sales and marketing (13%).
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Levels of Seniority: Participants will mainly include professionals (44%), C-Suite executives (29%), and those in the role of Vice President and Director (27%).
Maximizing Your Experience:
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Set Clear Goals: Define what you want to achieve — whether it’s forging new partnerships, gathering insights, or showcasing new products.
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Use Vendelux: Tap into Vendelux’s event intelligence to align your CRM with attendees’ details, enhancing your meeting planning and interaction quality.
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Schedule Smart: Access detailed insights to schedule up to 10 times more meetings. Planning your interactions strategically can make each connection more effective.
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Engage Actively: Participate in knowledge sessions, panel discussions, and networking events to gain and share insights.
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Prepare for Interaction: Have a clear and practiced pitch ready to communicate the value of your offerings compellingly.
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Utilize Resources: Take full advantage of the available tools, including the event’s matchmaking app, to maximize your time and meet relevant contacts.
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Plan Your Visit: Map out your days to balance between sessions, meetings, and exploring the exhibition floor.
Networking Tips:
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Business Cards: Bring plenty of business cards to ensure you can follow up with new contacts post-event.
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Branded Materials: Consider branded attire for your team to increase visibility and brand recognition on the show floor.
By preparing adequately and using the resources provided by Licensing Expo Las Vegas 2024, you can ensure that your participation is productive and helps to scale your business.
Things to Consider Before Registering for Licensing Expo Las Vegas 2024
Licensing Expo 2024 offers a valuable opportunity for those in the licensing industry, with general admission priced at $50. Here’s what you need to know before registering:
General Admission Benefits:
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Online Meetings Platform: Access a detailed list of exhibitors and IP/brands, and send or receive meeting invitations.
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Hotel Discounts: Enjoy exclusive discounts at MGM resorts.
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Networking Events: Participate in new networking opportunities designed to connect you with industry peers.
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Immersive Brand Experiences: Explore new immersive experiences that bring brands to life.
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Educational Content: Gain entry to all show floor educational sessions and keynote speeches.
Exhibitors:
If you plan to exhibit, register as soon as possible to secure your booth space.
Media Partners:
Media partners are also required to register to cover the event.
Planning Your Visit:
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Advance Planning: Book your travel and accommodations well ahead to ensure a smooth experience.
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Budgeting: Set a budget for travel, lodging, and other expenses, as attending involves more than just the ticket price.
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Goal Setting: Clearly define what you aim to achieve during the expo’s three days to make the most of your visit.
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Understanding Rules: Familiarize yourself with the event’s rules and regulations for a trouble-free experience.
Enjoy the Expo:
Remember to balance work with fun—take time to enjoy the unique atmosphere and experiences offered by the Expo.
Who Else Will Be There:
Use tools like Vendelux’s event intelligence to find out who’s attending and plan your meetings effectively.
By considering these factors, you can ensure that your visit to Licensing Expo Las Vegas 2024 is both productive and enjoyable. Whether you’re an exhibitor, media representative, or attendee, proper preparation will help you maximize the opportunities available at this leading industry event.
Plan Your Visit to Licensing Expo Las Vegas 2024 and What To Do During After Hours
Attending a trade show like the Licensing Expo 2024 in Las Vegas can be a bustling experience. Here are some tips to help you plan your visit effectively and enjoy your time after the event:
Before the Event:
Create a Detailed Itinerary: Arrive a day or two early to settle in and rest up before the expo begins. Planning a detailed itinerary helps manage your budget and ensures you get the best deals on accommodations and activities by booking early.
Dress Appropriately: Expect to be on your feet a lot, so wear comfortable yet professional shoes. Choose outfits that are impressive but also suitable for long days at a busy and potentially warm convention center.
Make Bookings in Advance: Book your hotel early as accommodations near the Mandalay Bay Convention Center fill up fast due to the expo’s popularity.
Pack Smart: Bring backups like portable hard drives and USB sticks for easy access to your presentations and documents. Power banks for your devices are a must to keep your phone and laptop charged throughout long networking days.
During the Event:
Navigation and Meetings: Utilize the online meeting platform to schedule and plan your interactions effectively. This tool allows you to browse exhibitor lists and set up meetings with key players in the licensing industry.
After the Event:
Explore Las Vegas: Mandalay Bay Resort offers various attractions:
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Mandalay Bay Casino: Experience top-tier casino gaming.
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Shark Reef Museum: Explore aquatic life in an immersive setting.
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House of Blues: Enjoy Southern cuisine and live music.
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Minus5 Ice Bar: Chill out in a bar made entirely of ice.
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Cirque du Soleil – Michael Jackson: One Theater: Catch a breathtaking performance.
Adding a few leisure days post-expo lets you experience the entertainment and relaxation opportunities that Las Vegas has to offer. Whether you’re networking during the day or exploring the vibrant city at night, ensure you have a balanced schedule to make the most of your trip.
Tips When Traveling to Licensing Expo Las Vegas 2024 + Hotels
If you’re planning to stay at the Mandalay Bay Resort for the Licensing Expo Las Vegas 2024, here are a few handy tips to enhance your visit:
Convenient Ride-Hailing:
Comfortable Waiting: Just past the convention center entrance, you’ll find an air-conditioned area designated for ride-hailing services. You can book your ride and wait in comfort without stepping outside.
Pet-Friendly Accommodations:
Bring Your Pets: Mandalay Bay Resort welcomes pets, so feel free to bring your furry friends along to enjoy Las Vegas with you.
Efficient Transportation:
Monorail Access: Use the complimentary monorail service to easily visit nearby attractions like the Excalibur and Luxor Resorts. It’s a quick and free way to move around.
Hotel Discounts:
Book Through Official Channels: Take advantage of special rates on hotels provided by Convention Housing Partners. Make sure to book through the official page to secure these discounts.
Flight Discounts:
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Southwest Airlines: Save 5% and enjoy flexible travel dates between May 18 and 26. Book through SWABIZ with Company ID 99353424 for these benefits.
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United Airlines: Receive up to 10% off on select bookings from May 18 to 26. Note: Discounts are not available for economy class. Use code ZNRY768389 on their official website.
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Air Canada: Get discounts on various fare types, including 5% off standard fares, 10% off flex fares, and 10% off international flights, using the code PRMWB9X1 when booking between May 18 and 26.
By planning ahead and utilizing these tips, you can ensure a smooth and enjoyable experience at Licensing Expo Las Vegas 2024. Whether it’s traveling with pets, saving on flights and hotels, or navigating the area, these guidelines will help you make the most of your trip.
Summary: Careful Planning Can Make a Big Difference When You Go to Licensing Expo Las Vegas 2024
Licensing Expo 2024 is a major event for the licensing industry, attracting thousands of attendees and showcasing numerous influential brands. This trade show is an excellent opportunity for brands to meet important figures from the consumer goods industry, explore new markets, and forge profitable partnerships.
Effective planning is crucial for exhibitors, attendees, or panelists. Proper preparation aligns your business strategies and secures necessary management approvals, allowing you to fully engage with the event’s offerings.
Utilize attendee data and event intelligence to tailor your experience at the expo. This strategy helps in efficiently scheduling meetings and choosing relevant sessions, optimizing your business development opportunities.
By preparing thoroughly, you can maximize the networking and educational opportunities at the expo. This enhances both your professional relationships and personal experience, potentially providing significant benefits for your business and career growth in the industry.
