The Experiential Marketing Summit (EMS) 2024 stands out among marketing conferences as the must-attend event for anyone dedicated to creating unforgettable brand experiences. It’s three days packed with learning, networking, and exploring new ideas in marketing. You’ll hear from top minds in the business, dive into the latest trends like digital engagement and innovative event design, and connect with others who share your passion. This guide will help you get the most out of EMS 2024, making it a valuable stop for anyone wanting to make a mark in the world of experiential marketing.
What is Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is the premier digital marketing and advertising conference for those navigating the rapidly evolving digital world. As a focal point for digital marketing professionals, experiential marketers, and brand side event marketers, this summit serves as the ultimate three-day conversation on the forefront of event marketing strategies and digital marketing best practices.
Set in the heart of the innovation hub, not far from the tech landscapes of Silicon Valley and the vibrant cityscape of San Francisco, EMS 2024 is where industry experts, event planners, and successful brands gather to dissect and reimagine hot topics in digital marketing, from consumer trends to data-driven marketing. With strategy sessions focused on providing practical strategies, knowledge sharing on proven strategies to overcome key challenges, and an awards gala to celebrate the most innovative brands, this marketing event is a crucible for developing the next generation of marketing strategy.
Attendees will dive into sessions aimed at solving pressing business challenges, enhancing community engagement, and improving business outcomes. Discover strategies to enhance the customer journey, meet solution providers ready to address your pain points, and connect with peers in person for invaluable knowledge exchange. From live events showcasing the latest in SaaS technology to practical advice on product marketing for both established companies and those making their mark in places as diverse as the Middle East and San Diego, EMS 2024 encapsulates the essence of premier digital marketing within today’s most dynamic sectors.
When and Where is Experiential Marketing Summit 2024 Taking Place?
The Experiential Marketing Summit 2024 is scheduled to take place at the MGM Grand Las Vegas, in Las Vegas, Nevada, from April 24th to 26th, 2024. The MGM Grand Las Vegas is known for its large-scale facilities and vibrant atmosphere, making it an ideal location for this event.
This three-day conference will offer attendees the chance to explore the latest in experiential marketing through various sessions and networking opportunities. The setting in Las Vegas adds an extra layer of excitement to the event, providing attendees with a memorable experience alongside professional growth. Whether you’re traveling from another city or live nearby, the MGM Grand Las Vegas offers a convenient and stimulating environment for the summit.
Who’s Coming to Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is gearing up to be a landmark gathering for the who’s who of the event industry. Think of it as the ultimate meeting spot for a diverse group of professionals all connected by their passion for creating unforgettable brand experiences. This year’s lineup is as varied as it is impressive, covering a wide spectrum of expertise in the field.
Who’s Coming:
- Brand-Side Marketers: Both from the B2B and B2C spheres, these are the folks behind the strategies that make brands shine at events and trade shows.
- Trade Show Organizers: The masterminds planning and executing the trade shows that bring industries together.
- Event Agency Executives: Leading voices from the top agencies that design and manage events, offering insights into what makes experiences stick.
- Meeting Planners and Event Strategists: The detail-oriented professionals who ensure every aspect of an event is seamless, from logistics to attendee engagement.
- Experience Designers: Creatives focused on crafting the immersive environments that make events memorable.
- Event Technology Gurus: The innovators pushing the boundaries of how technology can enhance event experiences, from VR to interactive displays.
Who Will be Speaking at Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is pulling out all the stops with a lineup of speakers that reads like the who’s who of the event and marketing industry. Each speaker brings a wealth of knowledge, experience, and innovation to the table, promising to deliver sessions brimming with insights, strategies, and actionable takeaways. This year, attendees are in for a treat, with speakers representing a broad spectrum of expertise, from global event planning to cutting-edge experiential marketing.
Here’s a glimpse of who you’ll be hearing from:
- Kate Alter, Tradeshow & Events Manager at Philips
- Jodi Arden, Vice President of Events & Activations at Peacock
- Juanita Chavarro Arias, Managing Editor at Event Marketer
- Michael Barclay, Executive VP of Experiential at Essence Ventures
- Jenny Cobler, VP of Global Experiential Marketing at Visa, Inc.
- Jamie Cutburth, EVP of Content and Marketing Partnerships at NBC Universal
- Azra Daniels, Director of Global Events at Figma
- Claire Dean, focusing on Creative Strategy and Integrated Campaigns at The Coca-Cola Company
- Olivia Strothers, Manager of Partnership Marketing & Events at DICK’S Sporting Goods
- Gina Shalavi, Head of Global Top Creator Programs & Events at YouTube
What Kind of Sponsors and Exhibitions Will There Be at Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is rolling out the red carpet for an eclectic mix of sponsors and exhibitions that are sure to dazzle and inspire attendees. From the latest in event technology to groundbreaking service providers, the summit is set to be a playground for anyone looking to elevate their brand experiences.
Here’s a sneak peek at the platinum sponsors lighting up the event:
- Access: Known for their seamless event access solutions, expect innovative ways to enhance attendee entry and engagement.
- Czarnowski: A powerhouse in exhibit and event marketing services, they’re the brains behind some of the most engaging and interactive brand experiences.
- Destination Toronto: Bringing a taste of Toronto’s vibrant event scene, they’re here to show how location can transform an event’s impact.
- Electrify Expo: As leaders in organizing electrifying expos, they’ll showcase the latest trends in event electrification and engagement technologies.
- Impact XM: With a focus on creating memorable brand experiences, look out for their insights into strategic event planning and execution.
- Pinnacle: Experts in AV and production services, they’re ready to demonstrate how technology can amplify the event experience.
- Proscenium: A creative agency known for crafting award-winning experiences, expect to see cutting-edge design and storytelling techniques.
- Shiloh Events: Specializing in event planning and management, they offer a look into efficient and effective event orchestration.
- Sparks: Renowned for their experiential design and fabrication, Sparks will bring innovative and immersive environments to the forefront.
What Kind of Sessions Are There at Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is shaping up to be an unmissable event for anyone involved in creating, planning, or strategizing brand experiences. It’s not just the breadth of sessions that’s impressive—it’s the depth and diversity, tailored to offer insights and learning opportunities for attendees at every level. Here’s what you can expect:
Session Highlights at the Experiential Marketing Summit 2024:
Breakout Sessions: Dive deep into specific areas of experiential marketing with these focused sessions. Expect to hear case studies, strategies, and insights from leading brands that have mastered the art of engagement.
Q&As: Got burning questions? These sessions are your chance to ask the experts. It’s a direct line to the insights and advice of those who’ve been where you’re aiming to go.
Deep-Dive Workshops: Roll up your sleeves for these interactive workshops. They’re designed to offer practical, hands-on learning experiences that you can apply to your own projects and challenges.
Power Panels: Witness dynamic discussions among industry leaders who’ll tackle the hottest topics in experiential marketing today. These panels are a goldmine for trends, debates, and future predictions.
Keynotes: Be inspired by the visionaries of experiential marketing. Keynote sessions are where big ideas are shared, offering senior-level perspectives on the industry’s current landscape and what’s coming next.
Why Attend These Sessions:
The Experiential Marketing Summit 2024 is set to deliver the most mission-critical trends, best practices, and how-tos in experiential marketing. Whether you’re looking to sharpen your strategy, explore the latest technologies, or simply find inspiration for your next event, there’s a session for you. These sessions are led by the brands you know, love, and respect, making them a unique opportunity to learn from the best in the business.
What To Expect From Experiential Marketing Summit 2024 – Is the Event Worth It?
The Experiential Marketing Summit 2024 is shaping up to be an unmissable beacon for everyone in the event marketing sphere. Let’s break down what you can expect and whether this event earns its spot as a must-attend on your professional calendar.
A Comprehensive Dive into Experiential Marketing:
EMS 2024 is dedicated to exploring every corner of experiential marketing. From the latest in digital engagement to the nuts and bolts of event production, the Summit promises a full spectrum of insights into creating memorable brand experiences.
Learning from the Best:
What sets EMS apart is the chance to learn directly from the trailblazers and pioneers of the industry. The lineup includes thought leaders from major brands, sharing their successes, challenges, and visions for the future of experiential marketing.
Variety of Sessions:
With a mix of keynote speeches, workshops, Q&As, and panels, the Summit is designed to cater to different learning styles and interests. Whether you’re looking for strategic inspiration or practical takeaways, there’s a session for you.
Networking Opportunities:
EMS 2024 is not just about what you learn, but also who you meet. With attendees ranging from brand-side marketers to creative directors and tech innovators, the networking potential is immense. It’s an opportunity to connect, share ideas, and maybe even kickstart new collaborations.
Why It’s Worth It:
Given the depth and breadth of content, the caliber of speakers, and the networking opportunities, the Experiential Marketing Summit 2024 looks to be an invaluable experience for anyone in the field of event marketing. Whether you’re aiming to elevate your brand’s event strategies, stay ahead of the latest trends, or simply find inspiration among like-minded professionals, EMS 2024 offers a rare blend of education, inspiration, and connection.
Why Should You Attend Experiential Marketing Summit 2024?
The Experiential Marketing Summit 2024 is a critical gathering that promises to revolutionize the way you approach experiential marketing. Here are some compelling reasons why attending EMS 2024 could be a game-changer for you and your organization:
Data-Driven Networking: Imagine connecting with a global community of experiential marketing leaders, innovators, and peers who are shaping the future of how brands interact with their audiences. EMS 2024 offers unparalleled networking opportunities, designed not just for exchanging contacts but for building meaningful relationships. These connections can lead to new collaborations, partnerships, and friendships, all within an ecosystem dedicated to advancing the field of experiential marketing.
Innovative Learning Experience: At EMS 2024, you’ll dive deep into the world of experiential marketing with sessions led by industry pioneers. From interactive workshops to insightful keynotes, you’ll get an inside look at the strategies and technologies driving the most memorable brand experiences today. This is your chance to learn from the best in the business and gain actionable insights that you can apply to your own projects.
Trends and Future Directions: Stay ahead of the curve by discovering the latest trends and future directions in experiential marketing. EMS 2024 will cover the most mission-critical topics, from digital engagement and event technology to creative strategies for brand storytelling. Understanding these trends will not only inspire your next projects but also help you position your brand as a leader in creating innovative customer experiences.
Purposeful Engagement: Beyond the sessions and showcases, EMS 2024 is designed to foster purposeful engagement among attendees. You’ll find yourself in an environment that encourages open dialogue, idea exchange, and collaborative problem-solving. This event is a unique opportunity to engage with professionals who share your passion for experiential marketing, offering a chance to discuss challenges, share successes, and brainstorm new ideas together.
Why It’s Worth Your Time: If you’re involved in any aspect of experiential marketing, from planning and execution to strategy and analysis, EMS 2024 is the place to be. It’s not just an opportunity to learn and network; it’s a chance to be inspired, to rethink the way you engage with audiences, and to discover new paths to create unforgettable brand experiences. Whether you’re looking to enhance your skills, find new tools and technologies, or simply connect with like-minded professionals, EMS 2024 promises to deliver value on all fronts.
Leverage Attendee Insights: Discover Who’s Attending Experiential Marketing Summit 2024 And Prepare For It
Gearing up for the Experiential Marketing Summit 2024 isn’t just about showing up; it’s about making a lasting impact and connecting deeply within the vibrant world of experiential marketing. With a clear understanding of attendee data, you can tailor your networking strategy to be both effective and deeply personal. This means transforming every conversation into a potential pathway for meaningful relationships and insightful exchanges.
To help you maximize your networking efforts, our 5-step guide was designed to help you boost your networking outcomes by 5-10 times.
Here’s a breakdown of the attendee insights to help you navigate your networking at EMS 2024 effectively:
Snapshot of Experiential Marketing Summit 2024 Attendees:
Industry Breakdown:
- Software: 22%
- Management Consulting: 14%
- Marketing and Advertising: 8%
Job Functions:
- Professionals: 50%
- Sales and Marketing: 25%
- Founders and Management: 16%
Seniority Levels:
- Professionals: 48%
- VP and Director: 33%
- C-Suite: 19%
Crafting Your Networking Strategy:
Software Specialists: With a significant number coming from the software sector, anticipate discussions around the latest in event technology, digital engagement tools, and how software is redefining experiential marketing landscapes.
Management Consulting Minds: Engaging with attendees from the management consulting world opens doors to discussions on strategy, innovation in event marketing, and how consulting shapes brand experiences.
Marketing and Advertising Mavericks: A great chance to delve into creative strategies, campaign integration, and the future of advertising within experiential marketing.
Professional Peers: With half of the attendees being professionals, there’s ample opportunity to share on-the-ground experiences, practical challenges, and success stories in executing experiential marketing campaigns.
Sales and Marketing Strategists: Tap into conversations about driving brand engagement, generating leads through events, and measuring the impact of experiential marketing on sales.
Founders and Management: Interacting with this group could provide insights into the entrepreneurial side of marketing, leadership in creative ventures, and the strategic decision-making behind memorable events.
Navigating Seniority: The presence of VP, Director, and C-Suite attendees offers a chance to discuss leadership in experiential marketing, the evolution of industry trends, and visions for the future of brand experiences.
Utilizing this attendee insight arms you with the knowledge to approach the Experiential Marketing Summit 2024 with a strategic edge. Whether your aim is to forge new partnerships, glean novel ideas, or simply expand your professional network within the experiential marketing realm, this event is rich with potential for impactful connections. Equip yourself with this understanding to elevate your networking strategy, ensuring every interaction is both meaningful and aligned with your professional goals.
Things to Consider Before Registering for Experiential Marketing Summit 2024
Thinking about registering for the Experiential Marketing Summit 2024? It’s a unique chance to immerse yourself in the latest trends, strategies, and technologies in experiential marketing. With different pass options available, it’s important to choose the one that best aligns with your professional role, goals, and budget. Here’s a quick guide to help you navigate your choices:
Your Pass Options Explained:
Brand/Agency 3-Day Conference Pass:
- Price: $1,995 (Advance Rate expires 03/15/2024); Regular Rate $2,150 (Expires 04/26/2024).
- Includes: Access to workshops and Opening Night Reception on 4/24, Hall of Ideas, all conference sessions, and keynotes on 4/25-26.
- Ideal for: Individuals working for B2C or B2B brands, companies, non-profits, universities, or event agencies offering strategy and activation services. If you’re directly involved in creating or managing brand experiences, this is for you.
Supplier 3-Day Conference Pass:
- Price: $3,400 (Advance Rate expires 03/15/2024); Regular Rate $3,650 (Expires 04/26/2024).
- Includes: Same as the Brand/Agency pass, with full access to workshops, receptions, Hall of Ideas, sessions, and keynotes.
- Ideal for: Those working for companies providing products or services used at live or virtual events, such as event technology, A/V production, staffing, registration platforms, and more. If your company supports the experiential marketing industry from a supplier standpoint, this pass is tailored for you.
Considerations for Your Registration:
Professional Role and Industry: Determine whether your role aligns more closely with brand/event agency activities or with supplying products/services to the industry. This distinction is crucial for selecting the most appropriate and beneficial pass type.
Budget and Investment: Consider the advance rates as an opportunity to save on registration costs. Weigh the investment against the potential ROI in terms of knowledge gained, connections made, and business opportunities.
Networking Goals: Think about the types of professionals you’re hoping to meet. Both pass types offer access to a diverse array of attendees, but your role within the industry might influence whom you’re most likely to connect with meaningfully.
Content Access: Evaluate which sessions, workshops, and keynotes align with your learning and professional development goals. Both passes offer the same access to content, ensuring you don’t miss out on valuable insights regardless of your pass type.
Team Attendance: If you’re considering attending as part of a team, discuss pass types to ensure everyone is registered appropriately based on their roles. This can enhance the collaborative learning experience and ensure a cohesive strategy post-summit.
Choosing the right pass for the Experiential Marketing Summit 2024 means aligning your registration with your professional identity, goals, and budgetary considerations. Whether you’re deeply involved in brand strategy and activation or you’re supporting the industry with essential services and products, the summit offers a rich platform for learning, networking, and growth. By carefully selecting your pass, you’re setting yourself up for an invaluable experience at this premier event in experiential marketing.
Plan Your Visit to Experiential Marketing Summit 2024 and What To Do During After Hours
Planning your visit to the Experiential Marketing Summit 2024 in Las Vegas isn’t just about immersing yourself in the world of brand experiences; it’s also an opportunity to dive into the entertainment capital of the world. Let’s explore how you can make your trip both professionally rewarding and full of after-hours excitement.
Making the Most of Experiential Marketing Summit 2024:
Define Your Goals: Before you pack your bags, be clear about what you want to achieve at the Summit. Whether it’s learning new strategies, networking with industry leaders, or discovering the latest trends, having a purpose will guide your experience.
Customize Your Schedule: With a packed lineup of workshops, keynotes, and panels, decide in advance which sessions are a must for you. This way, you can balance your time between learning and networking.
Participate Fully: Don’t just be a spectator. Engage in discussions, join workshops, and ask questions. The Summit is a unique chance for interactive learning and sharing insights with peers.
Strategic Networking: Identify people or companies you’d like to connect with. The Summit attracts a diverse group of professionals, making it an ideal place for meaningful interactions. Remember, it’s about the quality of connections, not just the quantity.
Exploring Las Vegas After Hours:
World-Class Dining: Las Vegas boasts an incredible array of dining options, from celebrity chef restaurants to unique culinary experiences. Whether you’re craving gourmet burgers or fine dining, you’re in for a treat.
Spectacular Shows: Take advantage of being in the entertainment capital by catching a show. Las Vegas offers everything from Cirque du Soleil performances to concerts and magic shows.
Iconic Attractions: Don’t miss the chance to explore famous sites like the Las Vegas Strip, the Bellagio Fountains, and the High Roller observation wheel. There’s something magical about Las Vegas at night.
Relax and Unwind: For a more laid-back evening, consider visiting one of the city’s many luxurious spas. It’s a great way to recharge after a day full of sessions and networking.
Tips for a Successful Summit Experience:
Prioritize Learning: Focus on sessions that align with your professional interests. The Summit offers invaluable insights into the future of experiential marketing.
Network Smartly: Be prepared with business cards and an updated LinkedIn profile. Networking events and casual encounters alike are opportunities to expand your professional circle.
Enjoy the City: Las Vegas is more than just casinos. Whether it’s exploring the art scene in the Arts District or enjoying outdoor activities like a helicopter tour of the Grand Canyon, make time to enjoy what the city has to offer.
Blending your Summit attendance with the exploration of Las Vegas promises a fulfilling experience. From diving deep into experiential marketing by day to enjoying the myriad of entertainment options by night, your visit to the Experiential Marketing Summit 2024 can be as enriching professionally as it is thrilling personally. By balancing your schedule between learning, networking, and leisure, you’re set for an unforgettable trip.
Tips When Traveling to Experiential Marketing Summit 2024 + Hotels
Heading to the Experiential Marketing Summit 2024 in Las Vegas means diving into the heart of experiential marketing insights and innovation, as well as experiencing the thrill and excitement of one of the most iconic cities in the world. To ensure your trip is as impactful and enjoyable as possible, here are some travel and hotel booking tips:
Travel and Accommodation Tips for Experiential Marketing Summit 2024:
Hotel Bookings: Make use of the special rates offered exclusively for event attendees. Booking your hotel room through the event’s booking link ensures you get a great deal, but remember, the deadline is April 1st, 2024. Las Vegas hotels offer a range of options from luxury to budget-friendly, so pick one that suits your preferences and budget.
Early Booking: Las Vegas is a bustling city year-round, and the Summit dates might coincide with other big events or conventions. Booking your flight and hotel early can save you from last-minute price hikes and availability issues.
Location Matters: Staying at a hotel close to the MGM Grand Las Vegas, where the Summit is being held, can save you a lot of time and transportation hassle. Consider the convenience of proximity when selecting your accommodation.
Arrival Plans: Arriving a day before the Summit begins can help you acclimatize, especially if you’re traveling from a different time zone. It also gives you a chance to explore Las Vegas and settle in before the event kicks off.
Explore Las Vegas: The city offers endless entertainment options, from spectacular shows and casinos to gourmet dining and shopping. Allocate some time in your trip to experience what Las Vegas has to offer beyond the conference agenda.
Networking Opportunities: The Summit will be packed with opportunities for professional networking, but don’t overlook the potential of Las Vegas’s vibrant nightlife for informal gatherings. Organizing a meet-up or dinner with new contacts can be both fun and fruitful.
Pack Smart: Las Vegas weather can be quite warm, especially if you’re not used to desert climates. Light clothing, comfortable shoes for walking, and sun protection are must-haves. However, indoor areas can be chilly due to air conditioning, so bringing a light jacket is wise.
Stay Connected: While Las Vegas is easy to navigate, having apps for local transportation and maps on your phone can enhance your experience, especially if you’re looking to explore the city during your downtime.
By keeping these tips in mind, your trip to the Experiential Marketing Summit 2024 is set to be not just a journey into the future of marketing but also an unforgettable visit to the entertainment capital of the world. From the invaluable learning sessions and networking opportunities at the Summit to the after-hours enjoyment in the city that never sleeps, you’re in for an experience that’s both professionally rewarding and personally exhilarating. Make the most of your stay by planning ahead, staying open to new connections, and embracing all that Las Vegas has to offer.
Summary: Careful Planning Can Make a Big Difference When You Go to Experiential Marketing Summit 2024
To truly benefit from the Experiential Marketing Summit 2024, a bit of planning goes a long way. Focus on identifying sessions that align closely with your career goals and the specific challenges you face in the world of experiential marketing. This focused approach ensures that the knowledge you gain is not only relevant but also immediately applicable to your professional endeavors.
Networking is a cornerstone of the Summit experience, and leveraging event intelligence to sift through attendee data can significantly enhance the quality of your connections. This strategic method ensures that every interaction is an opportunity for meaningful exchanges and potential collaborations, directly impacting your career progression.
Las Vegas, the host city, adds an extra dimension to the Summit, providing a lively backdrop for informal networking and relaxation after hours. From its world-renowned restaurants to iconic entertainment options, the city offers plenty of ways to unwind and connect with fellow attendees outside the formal event setting.
By carefully selecting your sessions and taking full advantage of the vibrant Las Vegas scene, your time at the Experiential Marketing Summit 2024 can lead to substantial professional development and personal enjoyment. This blend of targeted learning, strategic networking, and exploration makes the Summit an invaluable experience for any attendee.
