B2B Marketing Expo 2024 is the go-to event for professionals in the B2B sales and marketing world, offering a wealth of opportunities to discover the latest industry trends, connect with experts, and attend valuable educational sessions.
From cutting-edge marketing technologies to proven strategies for business growth, B2B Marketing Expo has everything you need to stay ahead in the B2B landscape.
Let’s dive into what you can expect from B2B Marketing Expo 2024!
What is B2B Marketing Expo 2024?
B2B Marketing Expo 2024 is the UK leading marketing event for B2B sales and marketing professionals, bringing together global brands, ecommerce leaders, and key decision makers. Designed to inspire and connect, this must-attend event is a hub for discovering the latest innovations, products, and strategies that are shaping the future of B2B marketing.
Industry-leading speakers, including world-class experts, will offer actionable insights and fresh perspectives to help businesses drive success. The expo will feature top suppliers and dynamic sessions covering everything from sales innovation to video tag strategies and beyond. It’s the only event of its kind that delivers such a comprehensive lineup, tailored to empower marketing professionals in achieving their goals.
Packed with networking opportunities and access to cutting-edge solutions, B2B Marketing Expo 2024 provides a unique platform for learning from industry insights and connecting with agencies waiting to elevate your business. Whether you’re a managing director seeking new strategies or part of a marketing team looking for innovative tools, this expo will offer the resources you need to thrive.
Plus, B2B Marketing Expo is co-located with Sales Innovation Expo, making it a two-in-one event that guarantees even more opportunities to enhance your marketing and sales efforts. With a focus on the target audience, this event will help professionals stay ahead of the curve and ensure your company registered for success.
When and Where is B2B Marketing Expo 2024 Taking Place?
B2B Marketing Expo 2024 is scheduled for November 27–28, 2024, at ExCeL London in the UK’s vibrant capital. This two-day event provides a fantastic chance for B2B marketing and sales professionals to explore the latest industry trends and innovations while connecting with like-minded individuals.
Who’s Coming to B2B Marketing Expo 2024?
B2B Marketing Expo 2024 is set to welcome a wide range of professionals from the marketing and sales sectors, making it an excellent event for networking and collaboration. Attendees will include decision-makers and key figures from various industries, all focused on enhancing their B2B marketing strategies.
Here’s a snapshot of the professionals you can expect to meet:
- Marketing Directors and CMOs
- Heads of Marketing and Advertising
- Creative Directors and Marketing Managers
- Chief Revenue Officers and Sales Directors
- Founders, CEOs, and Managing Directors
- Experts in Demand Generation and Content Marketing
- Digital Marketing Directors and Specialists
- Marketing Consultants and Executives
Whether you’re looking to connect with top industry leaders or share insights with peers, this event offers the perfect opportunity to engage with key players across the B2B marketing landscape.
Who Will be Speaking at B2B Marketing Expo 2024?
B2B Marketing Expo 2024 promises to feature an impressive lineup of speakers, with details being shared closer to the event. However, to give you an idea of what to expect, the 2023 event included some notable figures from across the marketing and sales landscape. Here’s a look at some of the experts who presented last year:
- Mike Allton, Head of Strategic Partnerships at AgoraPulse
- James Baldwin, B2B Influence Lead at Ogilvy
- Brandon Baum, CEO of StudioB
- Jason Bradwell, Founder of B2B Better
- Áine Bryn, Partner & Chief Marketing Officer at Marsh McLennan UK
- Imogen Coles, Head of Influence, UK at Ogilvy
- Latané Conant, Chief Revenue Officer at 6sense
- Gonzalo Garcia Villanueva, Global CMO at NielsenIQ
- Alex Hamilton, Head of Innovation at Dentsu UK
These speakers covered a range of topics, from innovative marketing strategies to driving revenue growth and fostering partnerships. The 2024 lineup is sure to offer even more valuable insights and actionable takeaways for B2B professionals looking to stay ahead in their field.
What Kind of Sponsors and Exhibitions Will There Be at B2B Marketing Expo 2024?
B2B Marketing Expo 2024 will feature a diverse group of sponsors and exhibitors, each showcasing the latest tools, strategies, and technologies designed to help marketing and sales professionals thrive. Attendees will have the opportunity to connect with leading brands offering solutions to enhance their marketing efforts.
Here’s a look at some of the key sponsors:
- Headline Sponsor: 6sense
- Diamond Sponsor: Outreach
- Silver Sponsor: AgoraPulse
- Other Sponsors: Cognism, Zoho, Klaviyo, and Merkle
What Kind of Sessions Are There at B2B Marketing Expo 2024?
B2B Marketing Expo 2024 will offer a wide variety of sessions aimed at equipping marketing and sales professionals with the knowledge and tools needed to excel. With themes covering everything from technology to strategy, there’s something for everyone looking to boost their business performance.
Here’s a look at the key themes:
MarTech Solutions:
Stay ahead in marketing by learning how to utilize the right technologies. Topics will include:
- Data Analytics
- AI Applications
- SEO
- Account-Based Marketing (ABM)
- Customer Experience (CX) Enhancement
- CRM Integration
Marketing Strategies:
Discover the essential strategies that will help you lead the market, featuring:
- Social Media & Influencer Tactics
- Content Creation & Community Building
- PR and Crisis Management
- Long-Term Marketing Solutions
- Leadership Development
- Real-world Case Studies
Sales Innovation:
Supercharge your sales efforts with insights into the latest techniques and tools. Key areas include:
- OmniChannel Sales Approaches
- Data-Driven Sales Tactics
- Lead Generation
- Sales & Marketing Alignment
- Enhancing Customer Experience
In addition to these themes, B2B Marketing Expo 2024 will also feature various tracks, including:
- AI & Automation
- Digital Marketing
- CRM & Data Analytics
- Brand Strategy
- Social Media & Influencer Marketing
- Video & Content Creation
- Sales Enablement
- Leadership & Culture Development
These sessions are designed to give you actionable insights and skills, ensuring you leave the expo ready to take your marketing and sales strategies to the next level.
What To Expect From B2B Marketing Expo 2024 – Is the Event Worth It?
B2B Marketing Expo 2024 is set to deliver a packed experience for professionals in marketing and sales, offering a range of opportunities to connect, learn, and grow. Here’s what you can look forward to:
Networking and Business Growth
With over 5,000 visitors expected, this event is a fantastic place to expand your network. You’ll have the chance to engage with peers, exchange ideas, and create valuable business relationships. Whether you’re looking to build new partnerships or strengthen existing connections, B2B Marketing Expo provides the perfect setting.
Top Exhibitors
Explore more than 100 exhibitors showcasing the latest tools and solutions that can help elevate your marketing game. From product demonstrations to free consultations, this is your opportunity to meet Europe’s top suppliers face-to-face and gain insights on how their offerings can benefit your business.
Expert-Led Sessions
The expo will feature over 120 expert speakers from some of the world’s leading brands, sharing practical tips and insider knowledge on how to make your marketing stand out. Whether it’s the latest in MarTech or strategies for driving sales, these sessions are designed to inspire and provide actionable takeaways.
Is It Worth It?
Definitely! B2B Marketing Expo 2024 offers a unique combination of learning, networking, and hands-on experience with innovative solutions. If you’re looking to stay ahead in the fast-moving B2B landscape, this event will provide you with the tools, insights, and connections you need to succeed.
Why Should You Attend B2B Marketing Expo 2024?
B2B Marketing Expo 2024 is a must-attend event for anyone involved in B2B sales and marketing. Here’s why you should make it a priority this November:
Stay Ahead of Industry Trends
Discover how the B2B marketing landscape—and your role—will evolve in the coming years. With sessions covering everything from emerging trends to future predictions, you’ll gain insights to keep you ahead of the curve.
Leverage AI and Automation
Learn how AI and automation are transforming marketing processes and how you can harness these tools to improve efficiency and drive better results for your business.
Boost Your Strategy for Maximum ROI
Explore the most effective ways to refine your sales and marketing strategy to get the best return on investment. Whether it’s crafting a more targeted campaign or streamlining your approach, you’ll leave with actionable steps to implement immediately.
Lead with Confidence
Gain insights into leading a successful marketing team. From improving collaboration to inspiring creativity, the event will help you develop leadership skills that drive results.
Reignite Lead Engagement
If your leads aren’t engaging, find out why and learn how to re-capture their attention. Experts will share proven techniques to win back leads and turn them into valuable customers.
Get Creative in B2B Marketing
Explore new ways to inject creativity into your B2B marketing efforts. From innovative content strategies to eye-catching campaigns, you’ll leave inspired to shake up your marketing approach.
Leverage Attendee Insights: Discover Who’s Attending B2B Marketing Expo 2024 And Prepare For It
B2B Marketing Expo 2024 offers a fantastic opportunity to expand your network and engage with key industry professionals who can help you achieve your business objectives. Here’s how you can make the most of the event:
Optimize Your Networking with Vendelux
Vendelux’s event intelligence platform syncs with your CRM and attendees’ social profiles, allowing you to identify key contacts before the expo begins. By having this information at your fingertips, you can enter each conversation with a personalized approach, making your networking efforts more meaningful and productive.
Gain Insights on Attendees
Vendelux also provides detailed insights into who will be attending, including session topics and schedules. With this information, you can focus on meeting the right people, ensuring that your time at the event is used efficiently to create valuable connections.
Develop a 5-Step Networking Plan
Prepare with a clear and actionable networking strategy. By arriving with our 5-step approach, you can ensure that every interaction is purposeful, turning casual conversations into productive opportunities during B2B Marketing Expo 2024.
Who You’ll Meet at B2B Marketing Expo 2024:
- Industry Representation:
- 35% Software
- 16% Management Consulting
- 14% Marketing and Advertising
- Job Functions:
- 39% Professionals
- 28% Sales and Marketing
- 18% Founders and Management
- Seniority Levels:
- 52% Professionals
- 29% VP and Directors
- 19% C-Suite Executives
Take full advantage of these insights to tailor your approach at B2B Marketing Expo 2024. With the right preparation, every connection you make will bring you closer to your business goals, ensuring a successful and productive event.
Things to Consider Before Registering for B2B Marketing Expo 2024
Before you sign up for B2B Marketing Expo 2024, here are a few things to think about to make the most out of your experience:
Ticket Pricing
The cost of attending depends on how early you register, so it’s worth acting fast:
- First 500 tickets: £50
- Next 500 tickets: £75
- Following 750 tickets: £100
- Next 750 tickets: £125
- Remaining tickets: £150
Sponsorship Opportunities
If you’re aiming to boost your brand’s visibility, exploring sponsorship options could be a great move. Be sure to evaluate if this aligns with your overall marketing objectives before committing.
Know Your Audience
Take advantage of tools like Vendelux to gather attendee insights. By understanding the crowd ahead of time, you’ll be able to make more informed decisions about who to meet and how to approach networking effectively.
Set Yourself Up for Success
- Smart Scheduling: Plan ahead by reviewing the agenda and selecting the sessions that will offer the most value to your business.
- Maximize Networking: Use attendee data to schedule meetings that will help you build or strengthen business relationships.
- Budget Considerations: Make sure to plan for additional costs such as travel, accommodation, and any other event-related expenses to ensure you stay within your budget.
By taking these steps, you’ll be well-prepared to make the most of B2B Marketing Expo 2024, ensuring a productive and insightful experience filled with opportunities to grow your business.
Plan Your Visit to B2B Marketing Expo 2024 and What To Do During After Hours
Prepare for B2B Marketing Expo 2024
Budget Planning: While you’re focused on registration costs, remember to also plan for travel, accommodations, meals, and local transportation. Organizing these details early will ensure your trip goes smoothly without last-minute surprises.
Organize Your Schedule: Review the event agenda ahead of time and highlight the sessions, exhibitors, and networking opportunities that best align with your professional goals. Prioritizing what matters most will help you make the most of your time at the expo.
Pack Wisely: Bring essentials like business cards, a portable charger, and comfortable shoes for a productive day. Staying organized and well-prepared will keep you focused and ready to take advantage of every opportunity.
Stay Connected: Make sure you have reliable internet access, either through the venue’s Wi-Fi or a personal hotspot. Staying connected will help you follow up on networking opportunities and manage work while attending the expo.
Explore London After Hours
Discover the Food Scene: London is known for its diverse culinary offerings. Whether you’re after a traditional pub meal or want to try international cuisine, the city is filled with options to suit every taste.
Unwind with London’s Nightlife: After a busy day at the expo, relax at one of London’s many pubs, rooftop bars, or lounges. It’s a great way to unwind and continue networking with other attendees in a more casual environment.
Take in Iconic Landmarks: If time allows, explore some of London’s famous sights, like the Tower of London, the South Bank, or Covent Garden. It’s a perfect way to enjoy the city between your event activities.
Catch a Show: London’s West End is home to some of the world’s best theater productions. Whether you’re in the mood for a musical, a play, or live performances, there’s always something happening on stage in the city.
By planning your visit and exploring what London has to offer after hours, you’ll ensure that your experience at B2B Marketing Expo 2024 is both productive and enjoyable.
Tips When Traveling to B2B Marketing Expo 2024 + Hotels
Attending B2B Marketing Expo 2024? A little preparation can make your trip smooth and enjoyable. Here are some tips to help you plan ahead:
Choosing Your Hotel
Booking a hotel near the venue is a great way to save time and make the most of your visit. Here are some nearby options to consider:
- Sunborn London – Just 418 meters from the venue, offering a luxury stay for £284 per night.
- ibis London Excel Docklands – A budget-friendly option only 507 meters away at £189 per night.
- Crowne Plaza London Docklands – Located 662 meters from the event for £309 per night, perfect for a more upscale experience.
- Hampton by Hilton London Docklands – Comfortable and convenient, just 762 meters away for £217 per night.
- Moxy London Excel – A trendy option, 803 meters from the venue, priced at £246 per night.
Booking Your Flight
To get the best flight deals, book as early as possible. London City Airport is the closest to the venue, but Heathrow and Gatwick also offer plenty of international flight options. Be sure to plan your airport transfer in advance to avoid any delays. You can use the DLR, taxis, or shuttle services to get to your hotel from the airport.
Packing Essentials
Here are a few must-haves for a successful experience at the expo:
- A fully charged laptop and power bank for meetings or presentations.
- Business cards for networking with fellow professionals.
- Comfortable shoes, as you’ll be on your feet most of the day.
- Smart-casual clothing for both the event and any evening networking opportunities.
Exploring London After Hours
When the expo winds down, London has plenty to offer for after-hours activities. Consider dining at one of the many restaurants around Canary Wharf or the West End for a variety of cuisines. For sightseeing, take a walk along the Thames or visit landmarks like the Tower Bridge or the Shard. You could also explore some of London’s historic pubs for a more relaxed evening with colleagues or new connections.
Planning Your Transportation
Check the weather before packing—London in November can be unpredictable, so bring an umbrella and layers. Plan to use London’s public transport, including the Tube and buses, or opt for ride-hailing apps to get around the city with ease.
By following these tips, you’ll be well-prepared for a productive and enjoyable experience at B2B Marketing Expo 2024, while also making the most of your time in London.
Summary: Careful Planning Can Make a Big Difference When You Go to B2B Marketing Expo 2024
B2B Marketing Expo 2024 is a great opportunity for B2B sales and marketing professionals to connect, discover the latest industry trends, attend insightful sessions, and grow their networks. To make the most of your time at the expo, having a clear plan in place is essential.
Utilizing event intelligence tools like Vendelux can help you identify key attendees, schedule meaningful meetings, and ensure your networking efforts are targeted and effective. This approach allows you to maximize your time and focus on the contacts that align with your business goals.
By setting your objectives early and organizing your agenda in advance, you can prioritize the sessions and interactions that will provide the most value. Whether you’re looking to form new partnerships, stay updated on industry changes, or increase brand visibility, a solid plan will set you up for success at B2B Marketing Expo 2024.
With thoughtful preparation, you’ll be ready to make valuable connections, gain actionable insights, and fully capitalize on everything the expo has to offer.
