Lead generation stands as the backbone of any effective B2B marketing strategy, serving as the pivotal process to identify and cultivate potential customers, thereby guiding them through the sales process towards conversion. However, B2B lead generation is a complex task,
Learn how to gain an edge as an event marketer in 2023.
Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses reach new audiences. However, many marketers will be rejoicing at the chance to network and
For B2B event marketers, integrating in-person events into their marketing mix is a must – and it’s a channel thats usually overlooked. These events are not just about networking; they’re a dynamic platform for lead generation, building brand awareness, and
Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of person can be a colossal waste of time and resources. If you think your audience
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially given recent changes to privacy data, meaning marketers have to be strategic about how they
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget at a faster rate than almost any other form of advertising, including TV ads, print and
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest of us, Jeanne Hopkins is tired of staring at a computer screen. But in the short–term, she’s
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,”
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